A FEW REASONS WHY WOOCOMMERCE IS PERFECT FOR E-COMMERCE STARTUPS
WooCommerce is a free plugin that an ordinary business site into an e-commerce site. In other terms, it converts a site into a place where visitors can purchase products and services. Well over 7 million websites use WooCommerce. Besides being a free tool, there just a lot of functionality that WooCommerce delivers. It is this special functionality of WooCommerce that makes it perfect for an e-commerce startup.
Fun fact: In 2011, Woo Themes Company unveiled WooCommerce
1. Effortless Stock Management
On its own WooCommerce does an amazing job of helping users track their stock. The plugin tracks your stock and in case a stock item runs out, it is marked out of stock. This way you are sure that your business is always well-stocked to provide everything your customers ordered.
One can potentiate WooCommerce’s stock management capabilities even further by coupling it with other plugins. By installing TradeGecko, for instance, one is able to streamline business even further by connecting all business sales channels. This allows for easy management of sales, purchases and stock.
When coupled to other plugins WooCommerce will help one manage the store in various other ways
including:
- Managing multiple sales channels
- Managing customers and suppliers
- Managing orders and fulfilments
- Managing multiple stores
- Ensuring up-to-date stock levels in every sales channel
- Offering the ability to manage the store on the go via mobile devices and digital wearables
Fun Fact: Around 40% of today’s eCommerce market share is held by WooCommerce
2. WooCommerce Has A Large Community of Users
There are very many online stores that use WooCommerce. This means that when you use the plugin, you become part of a gigantic user community. This will be a plus for your business because you now have an enormous pool of ideas from which you can pick up tips and tricks on how to enhance your e-commerce website.
Should you run into a hiccup when powering your store using WooCommerce, you can rest assured that you most certainly will find the solution from the user community. In addition to that, many users have created tutorials that are easy to understand on various aspects of using WooCommerce.
Fun fact: WooCommerce runs on 22% of the top one million websites
3. Numerous Options for Customization Exist
The popularity of WooCommerce has seen the rise of a focused industry of developers:
The work of these developers includes the development of compatible extensions, themes and other vital services that offer working solutions for your store.
Fun Fact: Top brands that use WooCommerce include Men’s Health Box, Duracell Lighting and Ripley’s
4. Simplicity Comes with Professionalism
WooCommerce is not only free and simple but it’s also user-friendly. All these incredible features are nicely wrapped to offer highly professional online store solutions.
The platform is built to offer excellent tools for customer engagement, detailed order tracking, inventory management, and even tax setting among a host of other professional e-commerce functionality. Merchants can thus run refined stores while customers enjoy flawless online shopping thanks to WooCommerce.
5. Efficient Analytics Are Available
Every website owner knows how valuable analytics are to an eCommerce startup. Unfortunately, some newcomers to e-commerce may not fully apply analytical statistics to their business. WooCommerce understands this and has created a stellar analytical system that clarifies and simplifies a website’s statistics.
Infographics including charts, graphs and tables are used to show the user how his or her e-commerce site is performing. Using this analytics tool, one can easily tell sales by date, find info about customer statistics even see average order totals among many other things.
Fun Fact: Pornhub.Com Uses WooCommerce
6. Supports the Sale of Digital Products
In addition to selling physical products, WooCommerce lets users sell digital products just as well. Therefore, one can set up an online shop for downloadable books just as effortlessly as they might set up an online jewellery shop.
Through WooCommerce, it is also easy for one to drive testimonials for products/services in form of reviews and comments. This constitutes social proof marketing that generates new sales for a business.
Fun fact: WooCommerce code has 275779 lines and 7 programming languages
7. Flexibility and Extensibility Are Guaranteed
WooCommerce offers lots of flexibility even for non-techies. One can, for instance, sell physical products, virtual services, downloadable content or even products that are eternal/affiliated. Again, the merchant has the freedom to categorize the product whichever way he or she likes best- whether by price, attributes, size etc.
As you store grows, so does WooCommerce grow with you. For example, the platform has many APIs to help users build extensions. You can find out more about this in WooCommerce’s extensive documentation library.
