That's the useful information. As experienced SEO agency that provides advanced SEO services we'll add some points:

- a SEO specialist or an agency never use "SEO tools" to review your site without your permission. It is non-ethical method, non-sense report. Why? SEO tools' bots affect your web analytics data and these bots can't replicate a behavior of Googlebot or Bingbot

- a SEO specialist review your marketing strategy first. An SEO is a part of company's marketing. And you can do a marketing without doing of SEO. but you can't do an SEO without a marketing strategy

- a SEO specialist or an SEO agency offer and sell their an SEO approach (not tools, reports, positions)

- professional SEO specialist can't guarantee "top positions" or "#1 in the SERP". But you needn't to be #1 to get a valuable traffic

- a SEO specialist and an SEO agency never use 3 party "SEO tools" to show you results. There are KPIs: sales, leads, relevant traffic. To measure your SEO performance professionals can use Google Search Console, Bing Webmasters Tool, Google Analytics or alternatives of Google Analytics.