Typography is quite a powerful tool in branding. When executed perfectly, it’ll not only solidify the brand but also inspire positive emotions from the target audience. Just like other elements of design, typography will help a developer improve the aesthetic value of a website.
2018 came with various web design trends. What follows is a quick review of some of the hottest trends that web designers have experienced in typography.
Geometric Shapes
2017 witnessed a shifting preference towards the application of geometric typefaces. This is probably because many designs find the straight-line construction that’s free of serifs and filigrees to be clean and distinctively modern. When used, geometric fonts may even evoke a panache of tech, science and engineering. This is the kind of sophisticated design that has a futuristic appeal to it.
Geometric shapes have the clarity that favour branding particularly in designing business cards and logos. This is why even in 2018 designers are still relying on geometric fonts to bring bold clarity to their many diverse designs.
Handwritten Fonts
It’s often said that handwritings are as unique as snowflakes. Hand-lettering is consequently being appreciated a way of home-spinning a special charm to designs. Designers are in fact moving away from the traditional clean and loopy handwriting of the past to more refreshing brush strokes that are both
casual and uplifting.
The current handwritten scripts have an edge and feel that leaves you with a nostalgia for the era when sign painters were the main brand designers. We also have seen handwritten fonts progressively become scratchier and more masculine. This trend is poised to get even bigger especially in invitations,
posters, logos, book covers and various product designs.
Water Color Designs
Just like handwritten designs, watercolor typefaces appear unique and quite personalized. These designs often complement each other which probably explains why the two seem to grow hand in hand.
Watercolour fonts look as if they were brush painted using watercolors. They may not be as edgy as other designs but they are an excellent choice if you are looking for dainty and refined fonts.
Script Fonts and Vintage Slab
Script fonts on a decorative vintage slab have the classic appeal that displays real character. Combined together, the two offer a rough, ornate style seen in vintage signage. Though they may appear hand-drawn, their artisanal, cotemporally feel makes them very popular in business branding especially on
logos and websites. This design style is clean and fun and will continue to be a favorite topography design even in coming years.
Helvetica And Its Alternatives
You might want to wonder how this classic typeface is still a trend in 2018. Some might even argue that this is an outdated and boring typeface. Nevertheless, designers have come to appreciate this as a true definition of timelessness. Through the alternative fonts that stem from Helvetica, perfection can be achieved in various designs. Common Helvetica alternatives such as ARS Marquette and Neue Haas Grotesk are still powerful design tool today.
Creative Display Typography That’s Primarily Experimental
Artists who are confident in their artistic capabilities are now going out of the confines of routine typography and creating their own display fonts. Custom-designed fonts are often crafted for use in advertising since one can easily customize their work of art to suit a specific ad campaign.
Responsive Web Fonts
Typography trends are almost always geared towards achieving optimal user experience and satisfaction. Since a website’s usability on multiple devices depends on how responsive it is, typefaces are now being designed to be highly responsive. As such designers are going for fonts with the best adaptive characteristics that allow them to respond to different screen resolutions and sizes.
Conclusion
We have seen designer push the boundaries of typography in the past. In 2018, we expect the world of fonts to grow even bigger. Typography art and design can only move forward from here and become more beautiful and distinct.
